Saddleback Leather launched a new collection in the Spring titled Mountain Back. We had the privilege of providing strategy and executing the campaign. Mountain Back was created with the adventurer in mind, so we took that idea and ran with it. We had the opportunity to travel to the Ozarks for some on-location lifestyle imagery. We also produced their e-commerce content as well as ad-banners for marketing purposes.
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OUR SADDLEBACK PARTNERSHIP
Dave Munson (owner of Saddleback Leather Co.) is Aiden Franklin's (owner of Image Alive Studios) uncle. Dave gave Aiden an opportunity to learn photography way back when to help with SBL ventures. What started out as nothing fancy e-bay pictures quickly progressed to a warehouse of talented creatives serving some of the biggest companies in the world! IAS has recently moved into helping Saddleback on a more strategic level and we are excited for the future!