Clothing retailers have a unique product. Unlike most stores, which sell tangible goods that buyers need or use, clothing retailers offer something that will be physically worn by the shopper. Because of this, their product photography needs to not just give shoppers enough detail to evaluate the clothing item, it also needs to frame the clothing in a way that makes shoppers want the product and imagine themselves wearing it.
As an e-commerce retailer, your product pages are your bread and butter. They power your website, they fuel your sales and, ultimately, they put money in your pockets. With all this important stuff riding on their shoulders, shouldn’t you be doing all you can to ramp up those product pages, and make them the best they possibly can be?
360 spin images and product videos go hand and hand. While a spin photo can give customers a way to zoom in, pan and spin around a product, taking in all its minute details, product videos can take that even further, rotating products for them, flying over and under the products, and much, much more.