360 Product Photos How to be Successful on the Web
We’ve talked about how important 360 product photos are to your company’s performance. They can increase your sales, improve your conversions and draw in more customer leads than ever before. But what we haven’t yet discussed is how to make those 360 photos successful – how to make them as impactful, powerful and effective as possible.
In our experience, there are three major things 360 product photos must achieve in order to be effective. These are:
- It needs to load quickly. Users don’t want to wait more than few seconds for an image to load. They’re shopping online because it’s easier, more convenient and, most importantly, faster than shopping in a brick-and-mortar store, and by having slow-to-load photos on your site, you’re negating the whole purpose. If you really want to impress your customers and keep them interested in your products, make sure your 360 product photos pop up quickly, easily and seamlessly.
- It needs to have a smooth appearance. There’s nothing worse than a blurry, jumpy or glitchy image. It confuses the user and makes it harder for them to learn about the product and all its details. It can also make your brand look low-quality and unprofessional. This is especially true when using 360 product photos, which inherently offer more information and detail than static shots. If you want your visitors to see a product, be interested in it, and feel confident buying it, you absolutely have to give them a clear, seamless and smooth 360 shot that they can utilize.
- It needs to be easy to interact with. The whole point of 360 product photos is to give an “in-store” experience on the web, allowing users to virtually interact with products on their screens. If zooming in, spinning or rotating your images causes problems (like jumps, blurriness, slow loading times or anything else), then your photos aren’t doing their job.
Typically, to achieve all three of these, you’ll want no more than 36 images per product. Any more than that, and your images will take a lot of bandwidth to load, making them sluggish, slow-to-respond, and a drag on your visitor’s internet speed. Ultimately, these can aggravate a user and turn them off from your site – and their purchase – entirely.
Want to ensure your 360 product photos are the best they can be? Then let Image Alive help. Contact us today for a free spin and see your products in action!