3 Types of Product Videos You Should Be Using
In addition to great product photos and 360 spin images, videos are also a great way to make sure your products stand out from the pack. Product videos allow you to give online visitors an in-depth, real-life look at your products, including how they work, what they do, and just how great they are. Ultimately, they can help lead to more sales, they can lower your return rate and they can increase your conversions – all of which means more money in your pocket.
Thinking about using product videos to up your online store’s ante? If so, be sure to incorporate these three types:
- Demonstrations – One of the biggest problems with online shopping is that customers can’t see, touch, try on or really interact with the product at all. This makes it hard for them to feel comfortable with the purchase, and it often leads to more returns than you’d like. Fortunately, product videos allow you a way to combat this. Use your product videos to show real-life individuals using, interacting with and demonstrating your products. These will give customers a detailed look at exactly what your product is and how it can be used in their own life.
- Details – Product videos are great for showing detail and getting up close and personal. They allow you to zoom in on small parts and accents and show how the color, print and fabric looks in real life. Often, this can be just want a customer needs to feel comfortable putting down their cash and making a purchase.
- Reviews/Testimonials – Another great use of product videos is the review/testimonial. If you have customers who are extremely satisfied with their recent purchase from you or some that are just in love with a product or service you carry, then see if they’d be willing to go on tape about it. Have them talk about their experience with your company, how great the product is, and how it’s changed their life. In the end, it could be that honesty and personalized touch that pushes a customer to click that “buy” button, and head to checkout.
Want to start adding product videos like these to your online store? Then contact Image Alive Studios today for a free consultation. Our team can help you take your brand to the next level.